Adidas adizero Gram Challenge
Role: Digital Art Direction & Concept Ideation
Agency: IRIS
Client: Adidas
Project Overview
Directed the conceptual ideation and visual execution of an interactive retail activation and social campaign designed to launch the ultra-lightweight adiZero running shoe family.
Concept Ideation: Developed the overarching "Gram Challenge" narrative, translating the core "Run Light, Run Fast" insight into an engaging, gamified consumer mechanic.
Digital & Social Media: Drove the online visual strategy, creating platform-native social media content that amplified the in-store activation and drove targeted retail footfall.
Experiential Retail Design: Designed the visual touchpoints for the physical weigh-in experience, ensuring cohesive brand storytelling across both digital and physical landscapes.
IMPACT
• Sliver for EFFIE Awards
• PMAA’s Best Small Budget Campaign, Effies Leisure Products
• MMA worldwide globe award for best small budget campaign
